OAR 860-033-0110: Advertising, Marketing and Outreach
Edition: Current OARD snapshotEffective: 2026-04-01Last verified: 2026-09-07
(1) An Eligible Telecommunications Provider may not conceal or misstate a material fact about the Federal or Oregon Lifeline program in advertising, marketing materials or other outreach to Oregon consumers. (2) An Eligible Telecommunications Provider must explain in plain language and disclose in Federal and Oregon Lifeline marketing materials: (a) That the Eligible Telecommunications Provider’s offering is a Federal and Oregon Lifeline supported service; (b) That the Federal and Oregon Lifeline programs are government assistance programs. This disclosure must be conspicuous; (c) The name of the Eligible Telecommunications Provider or offering the Federal and Oregon Lifeline supported service; (d) That only eligible low-income customers may enroll in Federal and Oregon Lifeline supported programs; (e) That proof of eligibility may be necessary for enrollment; (f) That Federal and Oregon Lifeline supported services are limited to one benefit per household, consisting of either wireline or wireless basic service, a bundle of basic service and broadband internet access services, or broadband internet access service; and (g) That Federal and Oregon Lifeline supported services are non-transferable. (3) The Eligible Telecommunications Provider must provide to the Commission copies of Federal and Oregon Lifeline marketing materials to be released in the State of Oregon at least five business days prior to release.
Official history and status
Statutory/Other Authority: ORS 183, ORS 756, ORS 759 & 1987 OL Ch. 290
Statutes/Other Implemented: ORS 756.040, ORS 759.036 & 1987 OL Ch. 290
History: PUC 3-2026, amend filed 04/01/2026, effective 04/01/2026 PUC 7-2020, amend filed 12/30/2020, effective 12/30/2020 PUC 4-2020, temporary amend filed 07/01/2020, effective 07/01/2020 through 12/27/2020 PUC 5-2017, f. & cert. ef. 5-31-17 PUC 7-2013, f. & cert. ef. 12-20-13 PUC 5-2013(Temp), f. & cert. ef. 6-28-13 thru 12-24-13
This rule cites
No citations extracted.
Cited by
Official source: https://secure.sos.state.or.us/oard/