OAR 845-007-0020: Restrictions

(1) The Commission prohibits advertising if it contains: (a) False or misleading information; (b) Claims that the alcoholic beverage has curative or therapeutic effects; (c) Claims that any government agency endorses or supports the alcoholic beverage; (d) The requirement of purchasing an alcoholic beverage in order to receive a prize or merchandise unless the manufacturer or wholesaler donates the prize or merchandise to a charitable cause or community non-profit entity; (e) Material so appealing to minors that it encourages them to purchase, possess, or drink alcoholic beverages; (f) A person displayed drinking an alcoholic beverage; (g) Material that encourages the use of an alcoholic beverage because of its intoxicating effect; (h) Statements or illustrations that an alcoholic beverage causes athletic or artistic success; (i) Material that encourages excessive or rapid consumption. (2) The Commission prohibits any advertising of the promotional practices that are prohibited under OAR 845-006-0345(11). (3) Outside the licensed premises, the Commission prohibits advertising of an alcoholic beverage for on-premises consumption where the expressed or implied meaning is that a customer, in order to receive a reduced price, would be required to purchase more than one drink at a time, such as “two for the price of one”, “buy one — get one free”, or “two for $_____”. (4) Advertising is considered “outside the licensed premises” if the advertising is visible or audible from the outside, including advertising on a website or on a telephone answering machine recording. Responding via email or telephone to a question from a member of the public is not considered advertising and thus is allowed. (5) The Commission prohibits advertising that violates OAR 845-015-0175 (Advertising by a Retail Sales Agent). (6) The Commission prohibits manufacturers and wholesalers from giving retailers point-of-sale items and advertising that the financial assistance laws prohibit (ORS 471.398 and 471.400 and OAR 845-013-0050).