OAR 845-007-0005: Purpose and Application of Rules

(1) The Commission serves the interests of the citizens of Oregon by regulating alcoholic beverage advertising for these purposes: (a) To minimize health or safety problems caused by the misuse of alcoholic beverages; (b) To encourage moderation in the use of alcoholic beverages; (c) To discourage the appeal of alcoholic beverages to minors; (d) To ensure accurate presentation of the product; (e) To ensure compliance with all laws relating to alcoholic beverages. (2) The Commission also serves the interests of Oregonians by allowing competitive advertising for the purpose of informing the public of the availability and characteristics of alcoholic beverages. (3) All alcoholic beverage advertising any licensee uses must conform to these rules. Prior approval of advertising material is not normally required. The Commission may, however, require a licensee who fails to comply with these rules to submit all advertising material for prior approval for a reasonable period specified by the Commission.