OAR 836-020-0240: Use of Statistics

(1) An advertisement stating the dollar amount of claims paid, the number of persons insured or similar statistical information relating to an insurer or policy shall not use irrelevant facts, and must accurately reflect all of the relevant facts. Such an advertisement shall not imply that the statistics are derived from the advertised policy unless such is the fact. When the statistics are applicable to other policies or plans, the advertisement shall specifically so state. (2) An advertisement shall not represent or imply that claim settlements by the insurer are “liberal” or “generous” or use words of similar import, or represent or imply that claim settlements are or will be beyond the actual terms of the policy. No unusual amount paid for a unique claim under an advertised policy shall be used. (3) The source of any statistics used in an advertisement shall be identified in the advertisement.