OAR 830-040-0050: Advertising

(1) Any licensed facility advertising through any media (including but not limited to telephone books, newspapers, direct mail, bill boards, etc.) must include the licensed facility’s registered name and physical address as it appears on the Board’s records. (2) No person, firm or corporation may advertise, promote, or market at need or preneed funeral arrangements without first having received a license from the Board. (3) No cemetery or cremation facility, or person, firm or corporation may advertise, promote, or market at need or preneed cemetery or cremation plans without first having received a certificate of authority to operate that cemetery or crematorium. (4) No person, firm or corporation may advertise, promote, or market at need or preneed immediate disposition or alternative disposition arrangements without having first registered with the Board. (5) Any advertisement or marketing materials which intentionally conceals or misstates a material fact is considered misrepresentation (6) Whenever a funeral establishment states a price for “funeral good” or “funeral service”, as these terms are defined in the Federal Trade Commission Funeral Rule, 16 CFR 453.1, on the facility’s website, the facility must include a hyperlink to the facility’s complete General Price List for funeral goods and services in effect at that time.