OAR 734-062-0120: Signs for Qualified Viticultural Features

(1) Location. A qualified viticultural feature applicant may apply for a sign near the border entering the viticultural area recognized by the federal Department of Treasury. Because a viticultural feature is a large geographic area rather than a specific destination, no follow-up signs are required or allowed. (2) Number. The Department may approve a maximum of two signs per highway for each qualified viticultural feature. (3) Sign Legend. Because a viticultural feature is a large geographic area rather than a specific destination, the sign legend on such a sign will indicate that motorists are entering the viticultural area, but will not direct motorists to a particular exit or location. (4) A qualified viticultural feature applicant must submit the following information to demonstrate qualification for such a sign: (a) Documentation of recognition by the federal Department of Treasury of the viticultural area; (b) Map showing the proposed sign location in relation to the boundaries of the viticultural area; (c) Documentation showing the applicant has sent notice of the proposal to appropriate wine industry groups for dissemination among their members in any adjacent or overlapping qualified viticultural area, including any designated sub-section of a viticultural area.